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  • Innovation. Transformed. We transform ideas into software reality.

    About Us

Who We Are


SysSpark works with innovators to transform ideas into well-positioned, early-stage software offerings.

Our Process

When an innovator brings us a new idea, we start with an evaluation process that considers a wide variety of market factors. When we decide, together, to pursue a great idea, we develop the offering by leveraging the design, development and analytics capabilities of our sister company, SysLogic. As development continues, we help position the new offering by soliciting beta users, negotiating beta user agreements, and soliciting beta user feedback and endorsements. Once we have a viable beta offering, we work with the innovator to determine the next best steps -- which may range from providing ongoing technical support to a new company as it grows revenues from the license of the software, to helping position the software and related IP for outright sale to an existing market participant.

Our Approach

For each new project, we assemble a team consisting of our core members and ad hoc members with pertinent industry expertise. We enter into a development agreement with the innovator that specifies the scope of work, deliverables and related terms. We customarily participate in projects in return for equity or a combination of equity and reduced fees. For each new project, we generally create a new legal entity to own the software offering and related IP -- with the entity being owned by the innovator and SysSpark. We love working side-by-side with innovators to transform their ideas into software reality.

Our Advantages

SysSpark provides a flexible development alternative to the traditional start-up model. Some innovators lack the time, ability or desire to finance and build start-up companies from the ground up -- and are more interested in pursing the next great innovation. Others may have ideas that are best optimized by developing a software product through beta/v1 and positioning it for sale to an existing third-party operating within exiting distribution channels. For innovations best pursued through a more traditional start-up, SysSpark allows innovators to avoid the common pitfall of overspending on early technical development only to be left short when the focus shifts to sales, marketing and distribution.

Our Sister Company

We leverage the project management and build capabilities of our sister company, SysLogic. SysLogic is an established IT consulting firm with application design, development, analytics and project management proficiency across a wide range of technologies. SysLogic serves a broad range of clients and maintains a robust network of strategic partners in managed security services, health care, financial services, manufacturing and government, principally in Wisconsin and the Midwest. We are particularly interested in ideas and potential offerings in these areas.

Our Mission

We seek to partner with and accelerate the next wave of software innovators and innovations.

Our Team


Jeff Peelen

Co-founder

Jeff is a Partner with and serves on the national executive committee of Quarles & Brady LLP, a multi-disciplinary AmLaw 200 law firm with nearly 500 lawyers practicing in Milwaukee, Madison, Chicago, Indianapolis, Tampa, Naples, Phoenix, Tucson, Scottsdale and Washington D.C. In addition to his executive responsibilities, Jeff serves the firm's National Practice Group Chair for Public Finance and is the founder and co-Chair of the firm's Political Law Group.

Jeff attended Marquette University where he received a B.S. degree, majoring in Computer Science and English. Jeff attended law school at Georgetown University Law Center in Washington, D.C., where he served as Editor in Chief of The Georgetown Law Journal. Jeff also attended the University of Notre Dame, Mendoza College of Business, where he received a Certificate in Executive Management.

Tina Chang

Co-founder

Tina is the CEO of SysLogic, an IT firm established in 1995 which provides consulting services ranging from IT strategy to custom application development. Tina is a recognized leader, having held leadership positions with The PrivateBank-Wisconsin, Weyco Group, MMAC, Greater Milwaukee Committee, YMCA, Boys & Girls Club of Milwaukee, Junior Achievement, Columbia St. Mary’s, Mosaic, Alverno College, University of Wisconsin-Milwaukee, Milwaukee Forum, Milwaukee Film, 88.9 Radio Milwaukee, United Way, and the United Performing Arts Fund (UPAF).

Originally from New York, Tina attended the University of Wisconsin-Madison, where she received a BBA degree with an emphasis in Marketing and International Business, and the University of Copenhagen, Denmark, where she specialized in accounting and European commerce. Tina also attended Darden School of Business at University of Virginia and the Tuck School of Business at Dartmouth College, in their Business Executive Programs.

Nick Zimmer

Industry and Business Strategist

Nick is the Founder and President of ZIMMERIZE, a cloud product & services firm, helping CEOs & senior executives drive business and technology transformation, as well as maximize workforce productivity. Prior to the creation of ZIMMERIZE, Nick spent 15+ years at Microsoft, in a variety of local, regional, and national leadership roles, including the Regional Director of Innovation with ISVs & Regional Director of Sales. Nick led teams of Business Development Managers and Senior Solution Architects as they recruited and assisted companies of all sizes, from startups to Fortune 100, build out their solutions with the Microsoft Cloud and across mobile platforms. With over twenty years in the technology industry, ranging from a Developer to Architect to Director of Innovation to Founder/President, Nick brings a deep rooted passion for technology and helping companies transform their ideas in to profitable business offerings.

Nick attended the University of Wisconsin - Whitewater where he received a BBA, majoring in Management of Computer Systems (MCS).

Steve Ostrowski

Software Program Manager

Steve is a Senior Consultant with SysLogic, Inc. with extensive experience leading people and project teams, and implementing and overseeing technology programs. Steve has over two decades of experience managing and directing efforts to develop innovative solutions for a wide range of companies from the start-ups to Fortune 500 companies. He is a leader with a proven history of working with senior management teams to transition from idea to execution. Before joining Syslogic, Steven worked at Accenture, where he co-developed Accenture's San Fransisco Dot-Com Launch Center for business start-ups -- which helped dozens of start-ups transition from concept to business operations.

Steve attended the University of Wisconsin where he received a BBA degree, majoring in Marketing with a specialization in Marketing Research and a Post Baccalaureate of Business Administration with an emphasis on Management Information Systems and International Business.

Brice Williams

Senior Technologist

Brice is a Senior Security Architect and Practice Lead with Syslogic, Inc. and the technical lead for their Managed Security Advisory Services program which provides a combination of business and technical expertise focused on cyber security and its domain landscape from a integrated, holistic perspective. Brice has over 18 years of deep technical experience in enterprise software development and information security practices.

Brice is an active member of the Open Web Application Security Project (OWASP), the Cloud Security Alliance, and the International Information Systems Security Certification Consortium, Inc., and their respective NYC chapters.

Get In Touch With Us


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